This training focused primarily on determining a content strategy and choosing social media tools. Topics covered include:
– Building online relationships with seekers and newcomers.
– Grappling with a growing diversity of communication tools.
– A quick overview of when and why to use the following tools: blogs, Facebook, Twitter, podcasting, and YouTube.
Slides regarding “Advanced Social Media” from Unitarian Universalist Association 2010 General Assembly Workshop
How can we best position our limited time and resources to optimize our social media presence? It’s terrific to be active in the social media stream, but this session will take a closer look at how our online presence translates to our Sunday mornings. We’ll discuss communication strategies that impacts visitors, membership, and engagement. – Speaker: Kim Hayden, Membership Coordinator at Neighborhood UU Church in Pasadena, CA
Additional social media sources from Pacific Western Region UUA